Naomi Posner, Mami's Vegan Gelato Founder

Naomi Posner (Mama herself!), founder of Mami's Gelato shares her journey to vegan gelato and tips for other wellpreneuers. 

 Authentic and dairy-free gelato, making vegan dreams come true one pint at a time

Authentic and dairy-free gelato, making vegan dreams come true one pint at a time

Naomi Posner (Mama herself!), founder of Mami's Gelato shares her journey to vegan gelato and tips for other wellpreneuers. 

Vegan and gelato are two words never heard in the same sentence. What inspired you to start Mami's Gelato and why make it vegan? 

I started Mami's because I've always loved gelato, and I wanted to prove that I could come up with an authentic gelato recipe that would stand up to even the best Italian gelato. I began developing a vegan option right away because I myself am lactose-intolerant and have strong sympathies with the animal rights movement. Once I put the first batch of vegan coconut gelato up for sale, the response was immediate and overwhelmingly positive. I knew I was on to something, and have continued to give my vegan and dairy-free customers what they want! 

What do you think makes your products stand out from other dairy free ice cream options?

The most obvious distinction is that our product is gelato, which gives it a unique consistency. I don't really worry about standing out from competitors, in fact I haven't even tried most of them! I just focus what I like, and what my customers tell me they like. Having said that, I believe we are one of the only nondairy frozen desserts that doesn't use agave, which is an ingredient that causes issues for some people, including me. We will soon be switching to a non-GMO corn syrup (instead of regular corn syrup), which I am excited about. 

How have you overcome any challenges you have faced in your journey and do you have advice for other "wellpreneuers"?

As a new and growing company, every day presents a new challenge! As a family business, we solve our problems by working together and openly discussing possible solutions until we agree. My advice to any entrepreneur is to build your team with people you can trust and lean on, and that you enjoy spending almost every hour of your day with. 

What are your goals for the future? (Any new products, goals for expansion, etc.)

We are currently setting up our online pint store—stay tuned for updates on our official launch! 

 An online store means vegan gelato will soon be only a click away 

An online store means vegan gelato will soon be only a click away